Five Last Minute Ideas for your Chamber of Commerce to Promote Small Business Saturday

Posted at 11/26/2019

If you work for one of the 4,000 Chambers of Commerce across the United States, then you probably get the most satisfaction from your work when you help members become more successful, in turn, contributing to the prosperity of your community, region, or state.  

Therefore, you may want to take advantage of Small Business Saturday on the Saturday after Thanksgiving. The holiday encourages shoppers to patronize brick and mortar businesses that are small and local. However, with less than a week to go, you may worry there’s not enough time to do anything to support businesses on this upcoming holiday. But don’t fret, there’s still time to create an impactful promotional campaign to support your local merchants and here are five ideas for doing so: 

#1: Free Parking: If you have an office within walking distance of the downtown area, offer free parking to encourage people to make the trip. It's simple. But you’d be surprised how a little bit of encouragement will go a long way. Also, this offer gives you a reason to send out a mass email to your community to remind them to shop local. 

#2: Reward the Spirit of the Season: Set up a welcome booth and give away free coffee and doughnuts to anyone that makes a food or toy donation at the Chamber’s booth. This may spur a little extra purchasing in the local shops and the items can go to a good cause, like children in need or a local food pantry.   
#3: Gift Bag Drawing: Handout a “passport” or visitor card that can be stamped or punched by participating members (yes, you need to spend some effort to get your local merchants to agree to participate in advance) and if shoppers return their cards full, then enter them into a drawing for local merchandise or gift cards (Ask local businesses to donate to the cause…)  

#4: Scavenger Hunt: This probably won’t require much advance input from your local merchants.  Hand out 3 different sheets with 5 questions each about local businesses (e.g. which business is offering 40% off holiday ornaments…) Each completed sheet is entered into a random drawing and then provide gift baskets stocked with locally purchased items to the winning submission(s).  

#5: Hashtag Photo Contest: Post flyers around town on asking shoppers to take a photo at their favorite local store and then to hashtag it (eg. #citynamesaturday) If your town has a masco...more

Categories: Local business community  |  Local business foot traffic  |  Marketing
  • Small Business Saturday
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Driving In-Store Sales from Actions Taken in the Online World

Posted at 9/23/2019

This posting summarizes key points made by Mitch Jacobs, Founder & CEO of Fanbank in his webinar entitled “Bridging the Gap Between Digital & Physical.”  

The session presents evidence that small business customers are actively living their lives online:

- 81% are using smartphones

- 75% of Americans have purchased something online

- 80% say online posts from their friends have directly influenced their purchasing decisions

Therefore, it’s essential that small businesses utilize tools to engage and capture customer attention online and drive these customers to make in-store purchases. The goal is to capture the attention of consumers where they reside today – on social media sites like Twitter, Instagram, Yelp, Facebook, or Google, and to convince them to cross the bridge and head into your store for the in-person experience. 

Fanbank’s easy-to-use online platform automates the digital experience for small business customers to ensure they can deliver high quality and consistent interaction with online prospects. 

Watch the video entitled “Bridging the Gap Between Digital and Physical” led by Mitch Jacobs, Founder & CEO of Fanbank to gain valuable insights or read customer reviews for Fanbank


Categories: Growth  |  Local business community  |  Local business foot traffic  |  Marketing
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