Fanbank aims to be a resource for small businesses that anyone can use and to help small businesses efficiently manage and grow their sales. Fanbank Founder & CEO Mitch Jacobs, provides practical tips for how small business owners can create and engage their customer lists to maximize sales -- watch this video:

Mitch touches on tactics for building and engaging your customer list. In summary, these tactics include four key steps: 

1. Use a platform you can control (control your destiny) 
2. Break through the promotional noise and offer a reason to engage
3. Transform interest into captured contact information
4. Continue to build engagement at regular intervals

If you consistently put the right amount of energy into controlling, building, and engaging your customer list, you will achieve your sales goals.

To increase your marketing prowess and potential, read the full article here.

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