This posting summarizes key points made by Mitch Jacobs, Founder & CEO of Fanbank in his webinar entitled “Bridging the Gap Between Digital & Physical.”
The session presents evidence that small business customers are actively living their lives online:
- 81% are using smartphones
- 75% of Americans have purchased something online
- 80% say online posts from their friends have directly influenced their purchasing decisions
Therefore, it’s essential that small businesses utilize tools to engage and capture customer attention online and drive these customers to make in-store purchases. The goal is to capture the attention of consumers where they reside today – on social media sites like Twitter, Instagram, Yelp, Facebook, or Google, and to convince them to cross the bridge and head into your store for the in-person experience.
Fanbank’s easy-to-use online platform automates the digital experience for small business customers to ensure they can deliver high quality and consistent interaction with online prospects.1